Riverhead hospital officials unveil ‘PBMC Health’ brand

07/11/2012 3:00 PM |
TIM GANNON PHOTO | PMBC Health president and CEO Andrew Mitchell announces the health group's new brand name at a press event Wednesday at Peconic Bay Medical Center hospital in Riverhead.

TIM GANNON PHOTO | PMBC Health president and CEO Andrew Mitchell announces the health group’s new brand name at a press event Wednesday at Peconic Bay Medical Center hospital.

So you finally stopped calling Peconic Bay Medical Center by its old name, Central Suffolk Hospital?

Now get ready to learn another name: PBMC Health.

“Today we roll out to our communities and to Suffolk County as a whole, the brand of PBMC Health,” said president and CEO Andrew Mitchell at a press event Wednesday to announce the new brand. “PBMC Health is who we are and how we will be known.

“It is the umbrella organization of many parts of our enterprise and our health system.”

In addition to PBMC Health components at its main campus off Roanoke Avenue and Route 58 in Riverhead, such as the Kanas Center for Advanced Surgery, the skilled nursing facility, and others, the hospital is also expanding off campus, Mr. Mitchell said.

The main campus building will still be known as Peconic Bay Medical Center, with PBMC Health being the umbrella brand.

“We are the largest sponsor of private medical offices that have become part of the medical center and the health system over the last several years,” Mr. Mitchell said. “By branding everything under PBMC health… the sum is greater than the individual parts, and that is absolutely the case here, because all of these components coexist together and work collaboratively for one purpose.”

The hospital, which changed its name from Central Suffolk Hospital about seven years ago, also recently announced plans for a new ambulatory medical campus on Route 111 in Manorville, next to a recently opened CVS pharmacy.

It will be built by Parkridge Development and leased to PBMC Health and will include about 25,000 square feet of office space in three to four buildings. It is anticipated to be built over three years.

Mr. Mitchell hopes to open a franchise of the Harvard University’s Joslin Diabetes Center at the Manorville site, which he said would be the first such branch in New York State.

The Joslin Center, which may initially be in Riverhead while the Manorville site is constructed, may be open within the next six months, Mr. Mitchell said, although he pointed out that it still has not been approved by the PBMC Health board of directors.

Among the services expected to be offered at the Manorville site are a primary care office, an OB/GYN practice, a pediatrics practice and an urgent care center in the first building, which will front Route 111.

The second building will include a center for digestic diseases, urology services and general surgery, PBMC Health officials said.

Plans for the other buildings are still in development.

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