Eric Fry is very clear on his job definition: he is a winemaker, pure and simple.
He is certainly not a marketer, nor is he interested in having to sell the wines he makes at Lenz Winery in Peconic.
Mr. Fry’s goal is to make wines he likes, and he always hopes to find like-minded customers.
“Basically I’m making wine for me,” he said. “That should be the goal of all winemakers – make wine you like. If you’re trying to please the public or Robert Parker, that’s a moving target, and it’s dishonest. But I’m making wines I like, then I just have to find enough people to agree with me to buy my wine.”
Mr. Fry isn’t interested in making one-dimensional wines you’re likely to forget about the moment the glass is empty.