When you examine the “I Love NY” road sign in Orient, it’s hard to figure out what its point is.
It’s somewhat reminiscent of the signs you might see before an exit on the New York State Thruway — the ones highlighting nearby restaurants and attractions — but it offers no real specifics.
Residents of Southold and East Hampton towns aren’t the only ones that didn’t like New York State’s “I Love N.Y.” tourism signs posted last summer. READ
When Gov. Andrew Cuomo announced a $50 million “I Love NY” advertising campaign in June, the goal was to promote tourism and “attract visitors this summer to explore our state’s natural beauty, rich history and world-class recreational activities.”
Tourists may love New York, but the Southold Town Board and local civic leaders haven’t shown much love toward the state’s tourism signs that were posted without warning in Orient last month.
Add Southold Town Supervisor Scott Russell to the growing list of East End elected officials who don’t like New York State’s new tourism signs.
RACHEL YOUNG PHOTO | Macari Vineyards was the set for an upcoming “I Love New York” commercial Wednesday.
A film crew from the “I Love New York” campaign set up shop at Macari Vineyards in Mattituck yesterday to shoot a spot that will be used in an upcoming commercial.
“We’re happy to be part of it,” said Barbara Hofer, the special events coordinator at Macari Vineyards. “It’s going to promote the North Fork.”
The “I Love New York” campaign is run by the Empire State Development Corporation and promotes tourism throughout the state.